PORT ORCHARD, WA – The City of Port Orchard is hosting a series of webinars from Roger Brooks International. The second webinar, “The Ultimate Guide to Brand Messaging” will be shown at 8:30am on Wednesday, February 22, 2017, in the Robert G. Geiger Council Chambers located at Port Orchard City Hall, 216 Prospect Street, Port Orchard, WA.
This webinar will help you to development the “message” – how to portray your brand to the world. In this workshop you will learn:
- How to “own” your brand in short order (what used to take years can now be done in months)
- What to say and how to say it so it sticks (using several real-life examples)
- The importance of the written and spoken word in branding (branding is more than graphic design)
- Finding expertise in brand messaging AND graphic design
The webinar will also cover the topic of “bridge brands.” What do you say when you may not yet “own” your brand, but are developing it? How do you “bridge” that gap?
These webinars are free and open to the public.